Search Engine Results Ads (Pay Per Click or PPC)
Your ads appear as indicated by red arrows below.
This screen shot is an example of how your PPC ads appear on Google and other search engines. Your ads will appear where indicated with red arrows.
This screen shot of typical PPC on the content networks and placements look this. This type of listing will increase your exposure on relevant websites. PPC ads, places your ads appear, are indicated in red.
Relevant website display ads too.
Optional Ad spaces are available on websites with content similar to your website.
Internet advertising with PPC, pay per click, has proven extremely profitable. Just look at the heat map study that shows where people look on search result windows. 100% of the time people look at the ads on the top and 50% of people look at the ads on the right column. More and more people are learning that those areas are great resources to find quality services.
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Content network placings cost less than sponsored search listings and are usually billed out as PPM (placements per mill where mill is a thousand). This type of ad has a lower conversion rate (conversions are when people click on your ad then click on something on your website that you have deemed a conversion). Because the lower conversion rate Google has deemed this type of advertising less effective so Google has decreased the cost of PPM bids to reflect such. This type of advertising however can be productive so it should not be over looked as a means to obtain customers.

You only pay if someone clicks on your ad. With pay per click, PPC, advertisers only pay when someone clicks on the advertisement. That means your ad gets exposure but you only pay when an interested customer visits your website by clicking on your advertisement. What's better is you ad only shows with key words that you choose.
Relevant search results only with PPC. Pay per click ads that display with search results are relevant to the search performed. That means a PPC ad for a carpet cleaner and displays for searches for carpet cleaning and other relevant searches only. That means that people who see your ad are actually looking for your products.
To the right is the heat signature of where people look when they visit search results. 100% of people look at the pay per click ads at the top. 50% of people will look at the ads on the right. The ads below that drop off. If you are not ranking in the top six then your website and advertising is not going to get you much if any traffic. With PPC, Pay Per Click you will be at the top. Source: EyeTools.com
Hurry and we'll guarantee exclusivity!
PPC, Pay per click ads are at the top! If you want the best return on investment and more potential customers visiting your website and calling your phone number then you must advertise with pay per click adverstising. There is not a better advertising medium than Internet advertising at the top of search engine results on search engines like Google, Yahoo, MSN Live Search and their search partners.
Hurry and beat the competition!